This brief aims to indicate what urban living would be like if the magnitude of public advertising was to spread to every surface, including touch sensitive floor tiles.
Represented by a scaled 1:100 three tier model including street level, underground and tube station, and with working electronic advertising screens to demonstrate the technology. Even the road crossings and warning signs take advantage of the adverting space: "STOP! for a coffee at Starbucks" and "SLOW! broadband? think BT"
Scary world? you decide
1:100 building with digital screen
above screen access into building
3 tier 1:100 urban model
underground ticket barrier detail
escalator detail